YellaWood
The Ballad of the YellaFella
To celebrate YellaWood’s 50th anniversary, I created a backstory for their iconic character, the YellaFella. In TV spots, Jimmy Rane, YellaWood’s founder, played the character to comedic effect. For this project, my goal was to craft a lore around the idea of the YellaFella that felt true to the brand’s core values. I opted to use the ballad form because of its history as a storytelling poem.
My role: Creative Director, Copywriter
Art Director: Kyle DeMarco
Motion Graphics and Animation: Michael Southerland
Build for Tomorrow
YellaWood’s core values are Duty, Honor and Country, so when the pandemic hit, they wanted to send a hopeful message to their audience that would reflect these tenets and and communicate that we could get through this trying time together.
My role: Associate Creative Director, Copywriter
Directors: Ginnard Archibald and Cat May
Editor: Ginnard Archibald
YellaWood 500
The YellaWood 500 is an annual NASCAR Cup Series race at Talladega Superspeedway sponsored by YellaWood. In additional to crafting a series of social videos and posts before the event, we created this hype video to get the public pumped for the big event.
My role: Associate Creative Director, Copywriter
Director and Editor: Ginnard Archibald
Art Director and Graphics Animator: Kaitlin Sparkman