Drive Electric Alabama

In 2021, the state of Alabama created a coalition to drive the adoption of electric vehicles. The challenge: Alabamians had almost zero awareness of how efficient and affordable EVs are — or how many in-state jobs EV production will create.

Electric Gets You There

With Alabamians’ main hesitations about EVs being distance per charge, speed/power and state economic growth, our team created the Electric Gets You There campaign. Wanna travel from Birmingham to the beach on a single charge? Electric gets you there. Want 0 to 60 in seconds? Electric gets you there. Want more jobs in Alabama? Yep, electric gets you there, too.

Electric Gets You There TV Spot

Out-of-Home Ads
Placed along the Alabama interstates and highways, our OOH boards call out the benefits of choosing an EV.

My role: Creative Director, Copywriter
Executive Creative Director: Shannon Clarke
Creative Director, Design: David Hildebrand
DP and Editor: Ginnard Archibald
Editor: Dustin Harrelson
Art Director and Photographer: Kenslie McGuire
Art Director: Kyle DeMarco
Strategist: Abby Bennett