We Are Magic

When the world went into lockdown in March 2020, Birmingham’s thriving small business community was hit hard. To bolster the businesses that mean so much to us, we got to write a love letter to Birmingham. “We Are Magic” became a rallying cry that brought Birminghamians together during a tough time. To raise money for our beloved local businesses, we drove people to donate money through a fund and sold t-shirts as part of the campaign. The “We Are Magic” team took home a Southeast Regional EMMY Award for PSA – Single Spot in 2021.

My role: Associate Creative Director, Copywriter
Creative Director: Shannon Clarke
Directors: Ginnard Archibald and Cat May
Editors: Ginnard Archibald and Dustin Harrelson
PM: Irma Sierra
VO: Mayor Randall Woodfin