The Right Fit | Blue Cross and Blue Shield of Alabama

“The Right Fit” Campaign

This 2022 omnichannel campaign focused on the peace of mind we feel when we find something that is right for us — like having the best health insurance coverage. We brought that to life on television by highlighting some less-than-successful attempts at finding something that works for us, and ending with showcasing the feeling of finally finding that right fit.

Healthy Team :30
In a spot for BCBSAL’s audience comprised of business decision-makers, two bosses try some unorthodox things to keep their employees feeling healthy.

Child’s Play :30
This spot features a family exploring hobbies for their child — who turns out to be really great at something surprising.

Yes, that’s really him playing the drums!

Retirement :30
A woman tests out new ways to spend her time after retirement.

My role: Associate Creative Director, Copywriter
Executive Creative Director: Stephanie Naman
Creative Director: Andy Minisman
TV Spot Director: Fred Goss
Production Company: Company Films
Editor: Matt Barron, Company3
Agency Producer: Mike LaGattuta
Strategist: Andy Abend