“The Right Fit” Campaign
This 2022 omnichannel campaign focused on the peace of mind we feel when we find something that is right for us — like having the best health insurance coverage. We brought that to life on television by highlighting some less-than-successful attempts at finding something that works for us, and ending with showcasing the feeling of finally finding that right fit.
Healthy Team :30
In a spot for BCBSAL’s audience comprised of business decision-makers, two bosses try some unorthodox things to keep their employees feeling healthy.
Child’s Play :30
This spot features a family exploring hobbies for their child — who turns out to be really great at something surprising.
Yes, that’s really him playing the drums!
Retirement :30
A woman tests out new ways to spend her time after retirement.
My role: Associate Creative Director, Copywriter
Executive Creative Director: Stephanie Naman
Creative Director: Andy Minisman
TV Spot Director: Fred Goss
Production Company: Company Films
Editor: Matt Barron, Company3
Agency Producer: Mike LaGattuta
Strategist: Andy Abend