Northside Hospital Heart Institute

We Lead with Heart

Northside Hospital, headquartered in Atlanta, is well known as the place you want to go to deliver your baby. While their stellar maternity reputation precedes them, their expertise in cardiovascular care is not as widely known. Our team helped Northside launch the Northside Hospital Heart Institute to put them on the map in Georgia as the premier heart care team. The “We Lead with Heart” campaign launched in February 2024 and included a :30 TV spot, out-of-home boards, digital display units, and paid social ads. “We Lead with Heart” proves that NHHI not only excels in cutting-edge cardiovascular care, but also that they consistently deliver compassionate care for their patients. Below is the Director’s Cut version of the :30 spot.

My role: Associate Creative Director, Copywriter
Executive Creative Director: Stephanie Naman
Creative Director: Ben Wallis
Associate Creative Director, Art Director: Allison Corbin
TV Spot Director: Thibault Dibaveye
Production Company: Los York
Agency Producer: Danica Walker