Campesino

Campesino Rum pours the spirt of the jungle right into the bottle. It’s known for its unadulterated recipe, with no added flavors, sugar or additional elements. This quality of the rum inspired me to create the hashtag #UnfilteredSpirit as both a descriptor of the rum itself, and of the people who drink it. You can be your true self and come as you are to enjoy Campesino, preferably in the company of others. Below is a social video created for Valentine’s Day that looks at a drink recipe and the idea of #UnfilteredSpirit through a sexier lens.

My role: Associate Creative Director, Copywriter
Directors: Ginnard Archibald and Cat May
Art Director and Photographer: Kenslie McGuire